SPORTS | MEDIA | TECHNOLOGY
Our Company
We have a passion for creativity and execution. Ultimately it’s about accomplishing your goals to achieve success! Greylock Advisors offers functional expertise and hands-on industry knowledge across a broad range of services for sports leagues and teams, content media, and digital based companies. From creating a streaming channel for the digital ecosystem or developing a brand strategy plan to go to market.
We have you covered.
We value our client relationships and love collaboration with the ultimate goal of serving the end consumer.
Time is our most valuable commodity in life, so let’s dig in and accomplish our goals together!
ROB FARIS
FOUNDER
As an accomplished leader with startup, midsize, and Fortune 500 business experience, I have extensive experience in digital content creation, market share growth, and executive management for companies such as ESPN, Madison Square Garden, NBC Olympics and AMC Networks.
At Outside, I served as the creative architect -SVP Programming and Production- and GM of our OTT business. In my time there, we launched of a national 24/7 cable network, DTC Subscription business and became a digital-first media company with the industry-leading portfolio of premium content and service offerings across platforms. Outside TV grew from a startup with no existing audience to being available in over 60M homes and having 300M MAU. We were able to average 18% revenue growth YOY over 5 straight years (2014-2018) before ultimately selling Outside TV in 2021. We were able to launch one of the first SVOD channels on Amazon in 2016, and we had on of the first 10 FAST channels ever created. As of 2023, it was being distributed on 17 of 18 major platforms for FAST.
Navigating through today’s ever evolving media landscape and rethinking what is possible was a daily occurrence for me at Outside. I will bring my clients fresh ideas, and a hint of boldness that will push the boundaries. Now at Greylock Advisors. I will apply my areas of expertise and use that knowledge to help transform my clients businesses with the goal of driving revenue and market share growth. by positioning them with the best chance of success. We will work together and position you with the best chance of success. We will also. have fun doing it.. It's the most important part of the journey!
SERVICES
Creative & Campaign Development
Concept Ideation
Storytelling & Narrative Development
Branded Content Development
Digital Channel Development
Multimedia Content Production
Strategic Consulting
Partnership & Alliance Strategy
Revenue Growth & Margin Optimization
Project Management
Streaming Channel and DTC Subscription
Go-To-Market Planning & Execution
Executive Leadership
Strategic Decision Making
Operational Effectiveness (P&L)
Mentorship & Team Development
Bridge Leadership (Fractional)
Change Management
New Business Development
Brand Marketing & Strategy
Company/Product Positioning
Brand Identity Development (Look & Tone)
Audience Analysis & Segmentation
Integrated Marketing Campaigns
Digital & Social Media Optimization
Clients
Los Angeles Clippers (January 2024- Present)
Hired to lead the creation of the first ever 24/7 streaming channel for an NBA team. Project managed the creative development of the channel, design, and operations of the stream with the support of ClipperVision, the NBA, and Amagi. Clippers 24/7 launched on March 11, 2024 in the NBA app behind the ClipperVision paywall. Greylock Advisors oversaw the implementation of live Clipper games (both NBA and GLeague) coupled with classic games and moments in franchise history. GA is currently working on enhanced graphics, ad serving, and additional original content to enhance overall viewership of the channel with eyes on expanded distribution.
Amagi (March 2024-Present)
Signed with global leader in SaaS technology that provides end to end cloud managed live and on-demand video infrastructure TV and OTT content providers. GA is to develop new business leads for the Sports group tapping into GA’s expertise in live event & FAST channel streaming, Greylock Advisors is also working to optimize operational efficiencies within the team, while looking to convert traditional satellite delivery clients to Amagi’s workflow.
Alpen (July 2023- Present)
Serves as an Advisory Board Member of the fast emerging industry leader in premium, frictionless mobility E-Bike App rentals allowing consumers to use their technology integrated E-bikes where they live, work and play. GA helped define go to market strategy and strategic partnerships to help the Alpen tap into the estimated 440B micromobilty market. Under GA guidance, the start-up company was able to secure a key partnership with Gravity Haus to start bike rentals at their Breckenridge, CO hotel in June 2024.
Gnarly Bay (April 2024 - Present)
Hired by the full service production company who specializes in the creative development and delivery of award winning story driven media to lead strategic partnerships and business development. GA is working with co-founders on creating economic efficiencies within the company and diversification of the client base.
